Luis Suarez ‘is really a Facebook experiment to manipulate users emotions’

Disgraced Urugarian footballer Luis Suarez is actually a massive psychological experiment conducted by Facebook and Harvard University. A paper in the journal ‘Behavioural Studies and Morality’ explains how the social media giants created the South American superstar to see the effects of positive and negative stories on Facebook users status updates. A researcher explained ‘We wanted to test our theory that people respond to good news with positive status updates and vice versa. Hence we created a cultural icon who oscilates between two forms of extreme behaviour and monitored the results on Facebook. What surprised us the most, however, was that there was no relation between Luis breaching the cultural norms of society and subsequently experiencing rejection. Quite the opposite in fact. For example, we programmed him to racially abuse a fellow sportsman, and he found his image adorning t-shirts that were worn by his peers. Then we made him bite an opponent for the second time and within a year he was given a massive pay rise. Subsequently, there was a third biting incident which we blamed on gravity and Photoshop, and suddenly he is wanted by one of the most popular football clubs in the world. Most peculiar. It really has confounded all our theories on modern society.’